A spark of joy for your castle.
Handmade. Heartfelt. Waiting for you. Signs that make you smile every time you walk by. For your coffee bar. Your gallery wall. That corner that's been waiting for something that actually means something. Each one is handmade in Ohio by a tiny team — me, my mom, and Leanne. We don't mass-produce. We don't keep warehouses of inventory. We build each sign after you order it, with real care and real love. This isn't just decor. These are joy anchors — intentional reminders that make you pause, smile, and feel like yourself again. ✨
JOY ON PURPOSE. RIGHT ON YOUR WALL.
Notice the sold out signs? They're in the vault. We release them in limited openings throughout the year — and every single one is handmade after you order.
Available January 11th 6P
Click view products to learn more about our January 11, 2026 Vault Sign Release. The shop opens at 5P for VIP text subscribers and 6P for everyone else.
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Why JRW Exists
Some things just make you happy.
You know that feeling when you
walk into a room and it just... feels right?
When something on the wall makes
you pause for a second and smile. When a corner of your home feels like YOU —
not just decorated, but intentional. Personal. Meaningful.
That's what I wanted to create
when I started JRW back in 2011. Not just signs. Not just decor. Little sparks
of joy that remind you of who you are and what makes you happy.
I call them joy anchors.
Intentional reminders that honor
where you've been AND who you're becoming. Park memories that transport you
back. Daily phrases that ground you when life gets heavy. Seasonal magic that
makes your home feel alive. Pop culture you love that makes you smile every
time you walk by.
I sit and stare at my own signs sometimes. I
just smile. I hope yours do the same for you.
This isn't a regular shop. It's more fun.
You vote. We open. We build. We ship.
How It WOrks
"I know this isn't how most shops work. But this is how JRW started back in 2011, and honestly? It's better. Less chaos for me. More intention for you. And every opening feels like something we're building together."
— Justin ✨
You Vote
You decide what comes back from the vault. Every few weeks, I run polls on Instagram where past favorites face off bracket-style. The winners return in the next shop opening.
You also help pick phrases for brand new designs. This isn't just "for fun" — your votes directly shape what we make. How cool is that?
We Open
Shop openings happen on scheduled Sundays at 6 PM EST. Each opening features 12-15 signs: your voted vault favorites plus a few brand new designs.Magic Alerts get early access at 5 PM — a full hour before everyone else. Last opening, the top sellers were gone before public doors even opened.
We Build
We don't pre-make inventory. Every single sign is built after you order it.
We're a small team in Ohio making things with real hands and real love. That's why shipping takes 2-3 weeks. It's not slow — it's handmade.
We Ship
Orders ship in waves after each opening. You'll get a tracking email as soon as yours is on the way. Generally 2-4 weeks.
Grab two signs and shipping is free. We pack everything with probably too much bubble wrap. No regrets.
Vault Closes
Once the opening ends, those signs go back in the vault. No guaranteed restock. If you miss it, you can vote for it again — but there's no promise it'll return.
This is real scarcity. Not marketing tricks. Just a small team making limited batches of things that bring people joy.
Find your reasons to smile.
It's grounding. It's the thing that gets you through. These signs are reasons to smile when you need it most.
You're never too old for magic.
Wonder isn't childish. It's sustaining. It's the thing that gets you through the hard days.
Make your space feel like you.
Handmade for your castle walls. To remind you that joy lives in the simple moments.
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INSIDE THE VAULT
Past favorites. Limited runs. They only return during shop openings.
Some coasters and charcuterie boards are always available. Or visit the Shop Opening Preview to see what's coming next.
- The Vault
- Charcuterie Boards
Signs that feel like home.
Made to make you smile — every time you walk by.
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MADE JUST FOR YOU
Fully traceable supply chain
A TINY TEAM
Me, my mom, and Leanne. Real hands, real love, real sawdust everywhere.
FREE SHIPPING ON 2+
Grab two framed signs and we'll cover shipping. Your castle deserves a pair.
SAVE THE DATE
EXPLORE THE VAULT
BRING HOME THE MAGIC